Some people think it doesn’t really matter where they buy their insurance. But this misconception could be costing them money, service and protection. Buying insurance isn’t like buying gas or groceries. Insurance is an important safety net for your family, your home, your car or your business. As an independent insurance agent in Black River Falls, Wisconsin, Norgaard Insurance Agency Inc represents a number of insurance companies. We research these firms to find you the best combination of price, coverage and service from the wide choice of insurance plans and programs available to us. We are licensed in Wisconsin and Minnesota.