SMS Privacy Policy

SMS Privacy Policy

Black River Area Chamber of Commerce and Tourism Center
Effective Date: June 8, 2026
Website: https://www.blackrivercountry.net

The Black River Area Chamber of Commerce and Tourism Center is committed to protecting your privacy. This SMS Privacy Policy explains how we collect, use, share, and safeguard your information, including when you opt in to receive SMS text messages from us.

1. Information We Collect

We may collect personal information when you interact with the Black River Area Chamber of Commerce and Tourism Center, communicate with our staff, submit forms on our website, request tourism information, participate in Chamber programs, or opt in to receive SMS messages.

The information we may collect includes:

  • Name.
  • Email address.
  • Phone number.
  • Mailing address, if provided.
  • Business or organization name, if applicable.
  • Event registration or inquiry details.
  • Information submitted through website forms.
  • SMS opt-in status, consent records, and communication preferences.
  • Records of SMS messages sent to or received from you.
  • Website usage information collected through cookies and similar technologies.

2. How We Collect Information

We collect information through:

  • Online forms you complete on our website.
  • Contact forms, event forms, newsletter forms, tourism request forms, and similar submissions.
  • Cookies and similar technologies.
  • SMS opt-in forms and consent submissions.
  • Text-in opt-ins when you initiate a text message conversation with us at (715) 284-4658.
  • SMS keyword opt-ins, such as texting START where available.
  • Verbal consent provided to Chamber staff in person or by phone.
  • Direct communications with us by phone, email, text message, or in person.
  • Event registrations, Chamber programs, tourism services, and community engagement activities.

3. SMS Program and Consent

We provide SMS text messages to individuals who have opted in to receive communications from the Black River Area Chamber of Commerce and Tourism Center.

SMS messages may include:

  • Event announcements and community reminders.
  • Promotions and special offers from Chamber member businesses.
  • Tourism updates and seasonal highlights.
  • Workshop, webinar, and networking event notifications.
  • Customer care messages, requested information, and follow-up communications.
  • Community news and Chamber program updates.

Consent may be obtained through the following methods: website opt-in, verbal opt-in, text-in opt-in, SMS keyword opt-in, or another approved consent method.

Website Opt-In

Recipients may opt in through a website form, including the Contact Us form at:

https://www.blackrivercountry.net/contact/

The form includes SMS consent language stating:

“I consent to receive marketing and customer care text messages from Black River Area Chamber of Commerce and Tourism Center. Reply STOP to opt out. Reply HELP for support. Message and data rates may apply. Messaging frequency may vary. Visit https://www.blackrivercountry.net/sms-privacy-policy/ for Privacy Policy and https://www.blackrivercountry.net/sms-terms-and-conditions/ for Terms of Service.”

By submitting the form and checking the SMS opt-in box, you confirm that you are the authorized user of the mobile number provided and consent to receive SMS messages from us.

Text-In Opt-In

Recipients may also opt in to receive SMS messages by texting us first at (715) 284-4658. By initiating a text message conversation with Black River Area Chamber of Commerce and Tourism Center at this number, you consent to receive marketing and customer care text messages from us.

After texting us first, you may receive messages related to event announcements, community reminders, tourism updates, seasonal highlights, Chamber member promotions, workshop and webinar notifications, networking event reminders, customer care, and requested information.

Message frequency may vary. Message and data rates may apply. Reply STOP to opt out. Reply HELP for support. View our SMS Terms & Conditions at https://www.blackrivercountry.net/sms-terms-and-conditions/.

START Keyword Opt-In

If available, recipients may opt in by texting START to (715) 284-4658. After opting in, you may receive a confirmation message such as:

“Thank you for opting into SMS messaging from Black River Area Chamber of Commerce and Tourism Center. Message frequency varies. Message and data rates may apply. Reply STOP to opt out. Reply HELP for assistance or contact us at (715) 284-4658.”

4. How We Use Your Information

We use the information we collect to:

  • Provide Chamber, tourism, and community information.
  • Respond to inquiries and requests for information.
  • Send SMS messages to individuals who have opted in.
  • Send event announcements, reminders, promotions, and tourism updates.
  • Provide customer care and follow-up communications.
  • Manage registrations, programs, and Chamber-related communications.
  • Improve our website, communications, services, and user experience.
  • Maintain records of SMS consent, opt-in status, opt-out requests, and communication preferences.
  • Comply with applicable laws, carrier requirements, and messaging regulations.

5. Message Frequency, Rates, and Opt-Out

Message frequency may vary depending on your interaction with the Chamber, upcoming events, promotional campaigns, community announcements, and tourism updates. On average, subscribers may receive approximately 4 messages per month, but frequency may vary.

Message and data rates may apply. Your mobile carrier’s standard messaging and data rates may apply.

You may opt out of SMS messages at any time by replying STOP to any message.

After you reply STOP we will send a confirmation message stating that you have been unsubscribed. After that, you will no longer receive SMS messages from us unless you opt in again.

For assistance, reply HELP to any message or contact us directly:

Phone: (715) 284-4658
Email: [email protected]
Website: https://www.blackrivercountry.net

6. Data Sharing

We do not sell, rent, or share your personal information with third parties or affiliates for marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile opt-in data, SMS consent, and phone numbers will not be shared with third parties or affiliates for marketing or promotional purposes.

All other data-sharing categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may use trusted service providers to help operate our website, manage communications, support business operations, or provide services on our behalf. These service providers are permitted to use information only as necessary to provide services to us and are not permitted to use your information for their own marketing purposes.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, improve user experience, analyze website traffic, and understand how visitors interact with our website.

You may be able to adjust your browser settings to refuse cookies or notify you when cookies are being used. Some website features may not function properly if cookies are disabled.

8. Data Security

We take reasonable administrative, technical, and physical measures to help protect the personal information we collect. While we work to safeguard your information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, provide Chamber and tourism services, maintain communication records, comply with legal obligations, resolve disputes, and enforce our agreements.

SMS consent records, opt-in information, opt-out requests, and communication preferences may be retained as needed to document compliance with applicable messaging requirements.

10. User Rights

You have the right to:

  • Access the personal information we hold about you.
  • Request corrections or updates to your personal information.
  • Request deletion of your personal information.
  • Opt out of SMS messages at any time by replying STOP.
  • Ask questions about how your information is collected, used, or shared.

To exercise these rights, please contact us at:

Phone: (715) 284-4658
Email: [email protected]
Website: https://www.blackrivercountry.net

We may need to verify your identity before processing certain requests.

11. Links to Other Websites

Our website and SMS messages may include links to third-party websites, including Chamber member businesses, community partners, event pages, tourism resources, and registration platforms.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.

12. Children’s Privacy

Our SMS program is not intended for children under 13. We do not knowingly collect personal information from children under 13 through our SMS program. If we become aware that we have collected information from a child under 13, we will take reasonable steps to delete it.

13. SMS Terms and Conditions

You may view our SMS Terms and Conditions at:

https://www.blackrivercountry.net/sms-terms-and-conditions/

14. Updates to This Policy

We may update this SMS Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our website, services, or SMS program after updates are posted means you accept the updated policy.

15. Contact Us

If you have questions about this SMS Privacy Policy, our SMS program, or your personal information, please contact us:

Black River Area Chamber of Commerce and Tourism Center
Address: 120 N. Water Street, Black River Falls, WI 54615
Phone: (715) 284-4658
Email: [email protected]
Website: https://www.blackrivercountry.net