Discover how established businesses can use other people’s podcasts as a strategic marketing channel during the Borrow the Mic webinar on Tuesday, August 25, 2026, from 10:00 to 11:00 a.m. CDT. This free online business session is presented by the Western Wisconsin Women’s Business Center.

Krystle Frey, founder of Pivot Ball Change, will explain how businesses can increase visibility, establish authority and support sales without launching a podcast of their own. Topics include identifying podcast guest opportunities, pitching yourself authentically, discussing your offers with confidence and exploring podcast sponsorships.

Frey founded Pivot Ball Change, a podcast production company providing editing, production and launch support. Her professional background includes careers in dance and healthcare before building her podcast-focused business.

The Borrow the Mic webinar is open to women and men. Advance online registration is available and there is no fee to attend. A public webinar-access link, online platform and registration deadline are not listed. Registering also subscribes attendees to the Western Wisconsin Women’s Business Center’s biweekly newsletter, with the option to unsubscribe later.

Register for the Borrow the Mic webinar and start building a practical strategy for reaching new audiences through established podcasts.