Black River Area Chamber of Commerce Presents
One Night. One Trail. No Turning Back.
Saturday, October 24, 2026 · 5:00 PM – 8:00 PM
Final entry: All trail participants must be in line by 8:00 PM.
Counting down to opening night.
Step into the dark side of Black River Country for a spine-chilling Halloween trail packed with twisted clowns, lurking creatures, haunted scenes, and just enough fear to keep you moving.
Event Details
The trail returns October 24, 2026.
Bring your courage, your walking shoes, and your loudest scream. Trail of Terror is hosted by the Black River Area Chamber of Commerce and built with local volunteers, businesses, organizations, and fearless community partners.
Plan Your Visit
Know before you go into the dark.
Use these event-day details to plan your arrival, payment, trail experience, and return trip.
Venue
Black River Area Chamber of Commerce and Tourism Center
120 N. Water Street
Black River Falls, WI 54615
Parking
Free parking is available. Watch for parking signs when you arrive.
Tickets & Payment
Trail admission is $5.00 per person. Tickets are sold on the day of the event, and cash or card payments are accepted.
Tickets are nonrefundable.
Arrival Deadline
The event runs from 5:00 PM to 8:00 PM. All trail participants must be in line by 8:00 PM.
Free Wagon Ride
The trail begins at the Chamber. After completing the trail, participants receive a free wagon ride back to the Chamber.
Food & Beverages
Food and beverages will be available for an additional cost.
Facilities
Portable toilets will be available during the event.
Accessibility & Animals
Strollers, wheelchairs, mobility devices, and other accommodations are welcome. Pets are not permitted, but trained service animals are welcome.
The event may be canceled due to weather.
Any cancellation announcement will be posted on the Black River Area Chamber of Commerce Facebook page.
Morning Fun Run / Walk
Run first. Scream later.
Start Trail of Terror day with two self-timed, paved fun run/walk events beginning and ending at the Black River Area Chamber of Commerce and Tourism Center. Costumes are welcome at both runs!
Trail of Terror: 5K Fun Run/Walk
Any age is welcome to participate. The course is fully paved, stroller friendly, and designed as a relaxed, self-timed fun event.
- Starts and finishes at the Chamber building
- Stroller friendly
- Costumes welcome
- No pets, please
Trail of Terror: Youth Fun Run/Walk
Ages 12 and under can take part in this one-mile paved fun run/walk. Each participant must register individually.
- Starts and finishes at the Chamber building
- Participants register individually
- Costumes welcome
- Online registration available through RecDesk
Downtown Halloween Fun
Trick or treat downtown before you hit the trail.
Black River Falls Downtown Trick or Treating is happening the same day as Trail of Terror. Trick-or-treaters are welcome to visit our downtown businesses before heading to the trails!
Start Halloween Downtown
Bring your candy buckets, show off your costumes, and enjoy trick-or-treating with downtown Black River Falls businesses from 3:00 PM to 5:00 PM before making your way to Trail of Terror.
- Downtown business trick-or-treating · 3:00 PM – 5:00 PM
- Costumes welcome
- Family-friendly Halloween fun
- A great stop before Trail of Terror
A haunted outdoor experience built to pull you deeper into the woods.
Clown Alley
The balloons are not friendly. Watch the shadows, listen for laughter, and keep walking.
Scare Stations
Local groups bring their darkest ideas to life with themed stops, jump scares, props, and characters.
The Last Ride
After completing the trail, participants receive a free wagon ride back to the Black River Area Chamber of Commerce and Tourism Center.
Whatever you do, Do not press the button!
See what came out of the woods.
Watch the Trail of Terror teaser before you enter the darkness.
Open Teaser on YouTube
A lighter Halloween stop for little monsters.
Not every Halloween fan is ready for full terror. The Kid-Friendly Zone offers a lower-scare place to enjoy Halloween games and entertainment during the same hours as the trail.
Returning Live Performance
Black River Falls Dance Returns!
Black River Falls Dance will be performing in the Kid-Friendly Zone again this year. Stop by during Trail of Terror and enjoy a special family-friendly performance!
- Free admission
- Games and entertainment
- Open from 5:00 PM to 8:00 PM
- An adult must remain present with children
Sponsors
Put your business in front of every brave soul who enters the trail.
Sponsor support helps bring scare stations, supplies, kid-friendly activities, safety needs, signage, and community fun to life.
Want to sponsor Trail of Terror?
Become part of one of Black River Country’s most memorable Halloween nights.
Volunteers Needed
Help us haunt the trail.
Trail of Terror depends on volunteers who are ready to plan, scare, guide guests, support the kid zone, help with setup, assist with ticketing, manage lines, and clean up after the final scream.
Know Before You Enter
Guest Rules
Please follow these rules to help keep the trail safe and enjoyable for everyone.
- All ages are welcome
- Children 15 and younger must be accompanied by an adult
- Stay on the trail and follow all staff instructions
- Do not touch actors, volunteers, or props
- No locking arms
- No foul language
- No smoking or alcohol on the trail
- No littering
- No pets — trained service animals are welcome
- No electric bikes or scooters
- Frights may include fog and flashing or strobe lights
- Enter at your own risk
- You may be photographed or recorded
The trail is calling.
Saturday, October 24, 2026 · 5:00 PM – 8:00 PM · $5.00 per person · Cash or card
Tickets sold the day of the event · All trail participants must be in line by 8:00 PM
Black River Area Chamber of Commerce and Tourism Center · 120 N. Water Street, Black River Falls
